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Find your customers where they live: on their mobile device!

We’ve all heard that individuals are making a big move into doing business on their mobile devices, but what does this mean really? What steps should we take as merchants and vendors to reach the mobile market as they prowl the streets, searching for deals they may devour?

So have a closer look at how the mobile consumer is behaving with their multitude of devices these days, and then consider how you can reasonably take advantage of that.

A quick look at mobile marketing numbers

  • It’s official: fully over fifty percent of most emails are now opened on a mobile device
  • A whopping 74 percent of shoppers are using their mobile phones to research before they buy
  • While a substantial percentage, 82 percent, still head to your store to make the purchase, 26 percent manage to seal the sale from their phone.
  • And they’re not holding out! 55 percent of mobile shoppers desire to purchase in an hour, and 83 percent within 24 hours!

Mobile consumers have sped up the buying cycle considerably. Additionally, they are increasingly more likely to complete the entire cycle from their mobile device.

So how you can reach the mobile market

Your audience is now taking the shopping platform with him or her everywhere they go. It’s your job to make sure you are not only present, but in a position to service their desires just as well as if they were in your store. Below are a few ways to help with that. Make sure you are setting up a fully functional and optimized mobile site. If you have a shopping app to sit right alongside it, that’s a double win. You’ll want to make sure the site renders well on all devices and platforms.

Secondly, there are plenty of opportunities now within the mobile ad space. Leverage the large inventories of available ads as well as relatively low prices you’ll find there. In addition, keep an eye out for new ways to reach the mobile user. One recent one that’s very promising is retargeting via Facebook ads.

Mobile marketing is an excellent tool to add to your marketing mix. You audience is definitely using it, shouldn’t you be?

May 8, 2014